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2nd edition – L. Zeegen ” The Fundamentals of Illustration”

”Communication. Opinion. Drawing. Narrative. Pattern. Idea. Fashion. MOvement. Promotion. Media. Recompense. Style. Tax. Composition. Sequence. Abstraction. Education. Collection. Medium.”
”To illuminate or cast light on a subject.” = illustration

Page 7 – Professor G. Hardie
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”Drawing can be used for recording, representing and portraying. It can be observational or interpretive, can reflect a ood or a moment or be utilized purely to convey information.”

Page 32
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”The job of the illustration is relatively simple; the key to successful illustrating is the essence of the message and the art of communication.”

Page 35
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”Working with photographers:

* Seek the advice and skills of a friendly, professional photographer or studio if possible – they know all the trics of the trade and may even lend you the right kit;
* Use the best digital camera you can afford or borrow and ensure that it is on the highest quality setting.
* Use a tripod – these are inexpensive and will ensure that camera shake does not ruin your shots.
* Make sure that you either use natural light, if available, or tungsten bulb in your lighting. Be aware of any shadows.
* Test your shots before you take too many. Take the first few photos to you Mac or PC and check that they are of a high enough resolution and that the lighting is correct. ”

Page 40
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TIM VYNER

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”Illustration has the power to capture a personality, a point of view. It can encapsulate a mood or a moment, and can tell a story to give a product history, depth and meaning.”

Page 57
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The brief -> Research -> Process

Process:

*sketching
*mapping
*doodling
*drawing
———
Illustration career paths:

1) Book publishing (e.x. children’s books)
2) Fashion illustration
3) Advertising illustration
4) Music indusry illustration
5) Studio collaboration
6) Self-initiated illustration:
* sketchbooks
* new artwork
* research
* exploration
* independent exhibition
* limited edition screen-prints or digital prints
* t-shirt designs

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Amy Jones ”Spires”

Alan Male ”Illustration Meeting the Brief”

Where illustration is seen:

* print

* moving image

* installation

* interaction: physical and digital
———

Three basic questions for the task in hand:

* what are we trying to achieve

* why are we trying to achieve it

* how will we achieve it

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Katie Longshaw-Pye ”Animal Amputees”

———

Rob Fresson ” London: cycling city of the future”

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Article website:

http://www.smashingmagazine.com/2010/06/17/the-process-behind-good-illustration-part-2/

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